Most businesses know something isn't working. Fewer can say precisely what, or why. The What Business First Discovery Workshop is a structured, two-to-three day facilitated engagement designed to surface the real state of your business — what's performing, what isn't, and where the highest-value opportunities lie. Unlike a consulting kickoff or a strategy offsite, it produces a formal written deliverable: a structured report covering your business model baseline, value proposition gaps, market positioning, and a prioritized set of recommended next steps. It works equally well for founder-led businesses navigating a growth inflection, software companies recently acquired by private equity, and established mid-market firms that have outgrown their original strategy. The Pulse Workshop is a condensed variant designed for teams that need rapid clarity without a multi-day commitment. In either format, you leave with more than insight — you leave with a document you can act on.

Some questions can't be answered from inside the building. When you need to understand how a market actually works — who the real buyers are, how competitors are positioned, what customers believe but rarely say out loud — you need structured research conducted by someone who knows the industry and knows how to ask. MLG produces formal market intelligence studies: primary research involving stakeholder interviews across multiple geographies, combined with secondary analysis of competitive landscapes, buyer personas, market sizing, and vendor positioning. The outputs are board-ready documents — not slide decks with bullets, but structured research reports with executive summaries, clear methodology, and data-backed findings. Past projects have spanned tens of interviews across multiple countries and continents, conducted on behalf of some of the world's leading technology vendors. If your organization needs to understand a market before entering it, expanding within it, or defending your position in it, this is where that work begins.

Knowing who your competitors are is not the same as understanding how they compete. MLG's competitive intelligence work goes beyond feature comparison to examine how your competitors message, price, sell, and partner — and where the gaps are that you can exploit. A typical engagement produces a structured competitive assessment covering market positioning and messaging analysis, sales approach and channel strategy, pricing models and discounting patterns, and strategic vulnerabilities. A focused variant — the Competitive Pricing Review — zeroes in specifically on how competitors price comparable products or solutions in your sector, with direct recommendations for your own pricing strategy. This work is particularly valuable before a major product launch, a market expansion, or a pricing reset, when getting the competitive read right has direct revenue implications.

Growth-stage technology companies often reach a point where they need senior strategic guidance — but not necessarily a full-time executive hire. MLG's Strategic Advisory retainer provides exactly that: a structured monthly engagement with a senior advisor who brings both the industry experience and the commercial pattern recognition to help you make better decisions, faster. Depending on where you are and what you're navigating, the scope might include go-to-market strategy, opportunity pursuit coaching, partnership development, investor relations preparation, or industry positioning. This model works best for companies in the roughly $2M–$20M revenue range that are at a genuine inflection point — where the next move matters more than the last dozen did, and where the cost of getting it wrong is real. The engagement is structured enough to produce measurable progress, and flexible enough to follow where the work actually leads.